Snoop Dogg is a West Coast-based rapper, singer, songwriter, producer, media personality, entrepreneur and actor who has a net worth of $160 million.
Bursting onto the music scene in the early 1990s, he was discovered by Dr. Dre and prominently featured on Dre's solo debut album, "The Chronic". This exposure led to Snoop Dogg's own debut album, "Doggystyle", released in 1993, which became a massive success, reaching quadruple platinum status. His distinctive laid-back vocal style and creative lyrics established him as a leading figure in the emerging G-funk genre.
Over the decades, Snoop has produced a multitude of hit singles and albums, spanning diverse genres beyond rap, including reggae and gospel. His career has also extended into television and film, with roles in projects like "Starsky & Hutch" and hosting duties for shows like "Martha & Snoop's Potluck Dinner Party" (which features Martha Stewart). In addition to his entertainment career, Snoop Dogg is known for his entrepreneurial ventures in the cannabis industry.
Snoop Dogg was born Cordozar Calvin Broadus Jr. born on October 20, 1971, in Long Beach, California. You might assume his birth father was Cordozar Calvin Broadus Sr. That's not actually the case. Snoop's birth father was named Vernell Varnado. Vernell and his mother Beverly split up when Snoop was three months old. At some point thereafter Beverly married a man named Cordozar Calvin Broadus. At this point baby Snoop was legally named Cordozar Calvin Broadus Jr., after his step-father. It's not clear what his parents called him at birth or in the months before his mother re-married.
Young Cordozar was nicknamed Snoopy due to how much he loved the cartoon character from Peanuts. When he was very young, Snoop began singing and playing piano at the Golgotha Trinity Baptist Church.
In sixth grade, he began rapping.
As a child, Calvin sold candy, delivered newspapers, and bagged groceries to help his family make ends meet. Despite his mother's best efforts to keep him singing in the choir and playing football, rather than gang banging and running the streets, he began the latter activity in his teenage years. He was a member of the Rollin' 20s Crips gang from the Eastside area of Long Beach. He was arrested for possession of cocaine not long after graduating from high school. For the next three years, was frequently in and out of jail or prison.
Snoop and his cousins Nate Dogg and Lil' 1/2 Dead and friend Warren G recorded homemade tapes. They called themselves 213 after the area code of Long Beach at that time. "Hold On," one of Snoop's early solo freestyle songs was on a mixtape that wound up in Dr. Dre's hands. He was so impressed that he invited Snoop to audition and introduced him to NWA affiliate The D.O.C., who taught him how to structure his lyrics and built verses, hooks, and choruses.
Snoop's debut album, Doggystyle, was produced by Dr. Dre and released in 1993 by Death Row Records. The album debuted at number one on both the Billboard 200 and Billboard Top R&B/Hip-Hop Albums charts. The album produced several hit singles including "What's My Name?" and "Gin & Juice." Snoop's next album, Doggfather, was released in 1996 and also debuted at number one on both Billboard charts. For his next three albums, Snoop left Death Row and signed with No Limit Records. He released 1998's Da Game Is to Be Sold, Not to Be Told, 1999's No Limit Top Dogg, and 2000's Tha Last Meal. After that, he signed with Priority/Capitol/EMI Records in 2002 and released Paid tha Cost to Be da Boss. He signed with Geffen Records in 2004 and released R&G (Rhythm & Gangsta: The Masterpiece, That Blue Carpet Treatment, Ego Trippin, Malice 'n Wonderland, and Doggumentary.
He also coaches a youth football league and high school football team. In September 2009 Snoop was hired by EMI as the chairman of Priority Records.
In 2012, after a trip to Jamaica, Snoop announced that he had converted to Rastafarianism and was to be known as Snoop Lion. He released a reggae album, Reincarnated as well as a documentary of the same name about his experience in Jamaica.
In 2015, he went back to being called Snoop Dogg, and released Bush. In 2018, Snoop announced that he was a born-again Christian and released his first gospel album, Bible of Love. He released his seventeenth solo album, I Wanna Thank Me in 2019.
In addition to his music, Snoop has directed several adult films under pseudonyms (Michael J. Corleone and Snoop Scorsese) and has appeared on television and in films, both as himself and in fictional roles. Snoop Dogg has hosted a number of television shows, including Doggy Fizzle Televizzle, Snoop Dogg's Father Hood, Dogg After Dark, WrestleMania, and Snoop and Martha's Potluck Dinner Party. Snoop also has a number of commercial endorsements, including Boost Mobile, Chrysler 200, Orbit Gum, and St. Ides; he also lends his name to a malt liquor of his own, Snoop Dogg's footlong hot dogs, the Snoop Dogg Board Company, and a number of clothing lines. In 2020, he launched a wine release under the name "Snoop Cali Red" in partnership with the 19 Crimes brand. As of May 2023, the wine was struggling with sales and performing below expectations.
In 2019, Snoop created his own esports league called the "Gangsta Gaming League." In March 2022, he joined FaZe Clan as a member of their Board of Directors. In March of the following year, he resigned from the position.
In 2023, Snoop joined an investment group led by businessman Neko Sparks to try and buy the Ottawa Senators of the National Hockey League.
In February 2022 it was announced that Snoop Dogg had acquired the brand name rights to Death Row Records. He acquired the brand from private equity giant Blackstone which continues to own the label's master recordings and music royalties. With the brand name, Snoop will now be able to sell merchandise and release music under Death Row Records.
On June 12, 1997, Snoop married his high school sweetheart, Shante Taylor. In May 2004, they filed for divorce. They reunited and renewed their wedding vows in January 2008. They have three children together, sons Corde (1994) and Cordell (1997), and daughter Cori (1999). Snoop also has a son, Julian Corrie Broadus (1998), from a relationship with Laurie Holmond. Snoop became a grandfather in 2015 when Corde had a son with his girlfriend, Jessica Kyzer. Corde had another son who passed away in September 2019 just ten days after birth.
Snoop's first cousins are R&B singers Brandy and Ray J as well as professional wrestler Sasha Banks.
Snoop has been a cannabis smoker since the start of his career and has made it a trademark of his image.
In a 2006 interview, Snoop claimed that he was a professional pimp in 2003 and 2004, saying, "That shit was my natural calling and once I got involved with it, it became fun. It was like shootin' layups for me. I was makin' 'em every time." He went on to say that on the advice of some of the pimps he knew, he eventually gave up pimping to spend more time with his family.
Dogg partners with city officials and annually gives away turkeys to the less fortunate in Inglewood, California, at Thanksgiving. He gave away 3000 turkeys in 2016.
We've broken down Snoop Dogg's earnings from 2007 to 2020:
Total: $210 million
In 2007, Snoop Dogg sold his eight-bedroom, 6,527 square foot Mediterranean-style home in Claremont, California, for $1.83 million. Snoop bought the house in 1994 for $660,000 but moved out of it in 2000.
Snoop also owns a four-bedroom, 3,808-square-foot, house in Diamond Bar, Calif., which he purchased for $720,000. The property is worth around $1.7 million today.
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